The capability
is not the problem.
Agency 6B has proof that almost no agency at this stage can match. A $226K launch with $70K in profit. A client taken from $1.1M to $2.24M in revenue. Custom martech builds, RevOps systems, and AI-native marketing architecture that most agencies cannot even describe, let alone deliver.
The problem is that none of that is visible in how the business is positioned. The website leads with campaign execution. The pricing reflects a marketing agency. The ICP is whoever shows up. So the clients who need exactly what Agency 6B actually builds either never find it or underestimate what they are buying before the first call ends.
This engagement exists to fix the positioning problem first — because every other problem downstream of it (pipeline, pricing, scope bleed, word-of-mouth dependency) is a symptom of the same root cause. Get the positioning right and the rest moves fast.
Three phases.
One clear arc.
This engagement is structured in three sequential phases. The retainer starts low to match Agency 6B's current cash position and steps up to the full rate when Phase 1 is complete. The goal is 45 days to visible progress and 90 days to a fundamentally repositioned business.
- LTV analysis across recent engagements — actual billed versus what should have been billed
- Identification of the 2 to 3 service categories with the highest margin and lowest scope bleed
- Draft positioning statement with defined ICP and buyer language
- Custom martech and RevOps work surfaced as a distinct, separately priced offering
- Immediate fixes to website and LinkedIn to reflect the repositioning
- Review of the pulled client engagement for any remaining close opportunity
- Tiered service menu with defined scope boundaries for each offering
- Separate positioning and pricing tier for custom martech and RevOps builds
- Rescoping protocol so out-of-scope work is caught and billed in real time
- Annual contract language with automatic increase clause (minimum 4% year over year)
- Overhead audit with specific recommendations on tools and memberships to cut or keep
- Sales collateral aligned to the new positioning
- Warm introductions to qualified buyers matched to the repositioned ICP
- A prospecting framework the Agency 6B team can run independently
- Sales call support on active opportunities
- Referral partner identification within Cara's network of 200 founders and agency operators
- Weekly pipeline review and close support
- Roadmap for what comes next
What this
is not.
Clarity on scope protects the quality of the engagement on both sides. The following are explicitly outside this retainer.
Any work outside this scope will be discussed and separately scoped before proceeding. Nothing rolls in by default.
Built for this
exact problem.
Cara is a fractional revenue executive who has built go-to-market engines across six countries and taken companies from pre-revenue to acquisition. She currently serves as CRO at Magical Teams, where she grew ARR from $30K to nearly $1M in 18 months, built a $4M+ partner-driven pipeline, and repositioned the company for its first acquisition.
The positioning problem is where she starts almost every engagement. Capable founders who are underselling, underscoping, and undercharging because no one has sat with them long enough to find the actual signal in the work. Agency 6B is exactly that situation and exactly what she was built to fix.
Structured for
where you are now.
The retainer starts low and scales with Agency 6B's revenue. Commission on new revenue closed after repositioning makes up the difference and increases as the pipeline grows. The structure is designed around where Agency 6B is right now, with the expectation that the blended total trends toward the full engagement rate as the work takes hold.
| Tier | Monthly Retainer | Revenue Trigger |
|---|---|---|
| Tier 1 — Engagement Start Full scope of work begins immediately. Audit, positioning, productization, and pipeline all in motion. | $2,000 | Effective on signing. |
| Tier 2 — Growth Milestone Retainer steps up when Agency 6B sustains the revenue threshold for 30 consecutive days. | $3,000 | $360K annual revenue run rate sustained for 30 days. |
| Tier 3 — Full Rate Retainer steps up when Agency 6B sustains the revenue threshold for 30 consecutive days. | $6,000 | $720K annual revenue run rate sustained for 30 days. |
| Full Rate Engagement | $6,000 / mo | Month to month |
Performance
Commission.
Commission applies to all new revenue Agency 6B closes after repositioning is complete, on engagements where Cara contributed to positioning, introduction, or close support. Commission is purely performance-based with no floor or guarantee.
Commission does not run indefinitely. Because the retainer starts below Cara's standard rate of $6,000/month, a deficit accrues for every month the retainer is below that rate. The difference between $6,000 and the actual retainer paid each month is tracked as a running balance. Commission payments draw down that balance. When the cumulative commission paid equals the cumulative deficit, commission stops permanently.
How the deficit works: If the retainer is $2,000 for 3 months and $3,000 for 2 months before reaching $6,000, the total deficit is $18,000. Commission continues until $18,000 in total commission has been paid to Cara, at which point commission ends regardless of deal activity. Both parties will maintain a shared ledger tracking the running deficit balance and commission payments applied against it.
| New Deal Size | Commission Rate | Notes |
|---|---|---|
| Under $5,000 | 5% | Paid within 15 days of Agency 6B receiving payment |
| $5,000 to $15,000 | 8% | Paid within 15 days of Agency 6B receiving payment |
| $15,000 and above | 10% | Paid within 15 days of Agency 6B receiving payment |
Commission applies for 12 months from the date of first introduction or positioning contribution for any given client relationship, subject to the deficit offset cap above. Once the cumulative deficit is fully offset by commission paid, no further commission is owed on any engagement regardless of Cara's contribution.